Film director Francis Ford Coppola jumps into cannabis industry

Film director Francis Ford Coppola jumps into cannabis industry

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Francis Ford Coppola is adding cannabis to his wine and hospitality empire.The famed film director has inked a licensing deal with the Humboldt Brothers, a Garberville business that owns Humboldt County marijuana farms, to produce a limited edition of three different cannabis flower strains.The Grower’s Series by Francis Ford Coppola will be available at select licensed pot dispensaries in California and through Chill, a Bay Area marijuana-delivery service.The deal was made through a separate business entity, the Sana Co., which Coppola established earlier this year, rather than the Family Coppola, the Geyserville-based business that comprises his wine brands. Still, the announcement represents another significant milepost as the wine industry explores whether the emerging marijuana sector is a friend or foe.“Wine and cannabis are two ancient and bounteous gifts of Mother Nature, linked by great care, terroir and temperateness. Expertise making one applies to the other, ” Coppola said Thursday in a prepared statement. “As with growing grapes, location matters, and the Grower’s Series reflects California agricultural expertise creating a true blend of art and science.”Coppola sees an opportunity to help ....


of Petaluma was the first well-known brand to the market earlier this year, with a cannabis drink made in conjunction with Santa Rosa’s CannaCraft. That drink is sold only in California-licensed cannabis dispensaries.Johnny Deim, Humboldt Brothers founder and chief executive officer, said his small company’s deal with Coppola was a “landmark on how the times are changing.” He also has had talks with other well-known brands and musicians, but said he was comfortable making Coppola his first deal, given the film director’s passion for the product.The Coppola cannabis unveiling will include a few events with the Herb Somm, a lifestyle brand that focuses on the gourmet side of the marijuana sector. Each 3-gram package will feature three different cannabis strains grown in different microclimates around Humboldt County, taking a page from the wine industry that features various grapes from different appellations in its product selections. Each package is expected to sell for $99 and come with rolling paper and a pipe.Coppola came to Deim’s team about a year ago with the idea. Humboldt Brothers provided marijuana from 15 to 20 different strains that went through a panel of people for testing before selecting the top three strains, which were approved ....

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